Arriver was formed in 2020 as a unit within Veoneer, the world leader in automotive and mobility safety. With a focus on developing a full stack of software for Advanced Driver Assistance and semi-autonomous driving, Arriver introduced a completely new design concept. We were instrumental in developing not only the design but also in crafting the entire branding—from the name to the comprehensive brand experience across all touchpoints. This initiative underscores our commitment to pioneering technology and enhancing vehicle intelligence and safety.