Trygga is a leading financial services company specializing in providing personal loans and refinancing solutions. With a commitment to transparency and customer satisfaction, Trygga helps clients find the best financial products to meet their needs. By offering personalized advice and competitive rates, Trygga ensures that customers can make informed decisions and achieve greater financial security.
I was involved in a significant brand transformation project where we assisted Likvidum with a name change to Trygga. This project included developing an entirely new brand positioning, brand platform, and visual identity. The transformation was grounded in comprehensive brand research conducted with the help of Novus, ensuring that our strategy was data-driven and aligned with market insights.
We started by analyzing the existing brand perception and identifying areas for improvement. Based on these insights, we crafted a new brand narrative that emphasized security, trust, and customer focus, which are core values for Trygga. The new brand platform included a detailed brand manual to ensure consistency across all touchpoints.
To further support this transformation, we developed an online Brand Portal. This portal serves as a central resource for all brand guidelines and assets, making it easy for team members and partners to access and apply the brand consistently.
The transformation not only refreshed the brand’s appearance but also reinforced its market position, leading to increased brand recognition and customer trust.
A brand portal ensures consistency by centralizing all brand assets and guidelines, making them easily accessible to team members and partners. This improves efficiency by providing quick access to approved logos, color palettes, fonts, and templates, ensuring compliance with brand standards. Additionally, it supports scalability by facilitating easy updates and additions to brand assets, aiding the brand’s growth and evolution.
Developing a new manifest involves creating a foundational statement that encapsulates the core values, mission, and vision of a brand. This process includes extensive research and collaboration to ensure the manifest aligns with the brand’s identity and goals. The result is a clear, inspiring declaration that guides all brand communications and actions, reinforcing the brand’s purpose and fostering a strong connection with its audience.
